Marketing

How can you establish your online presence that best speaks to what your customers want? Our marketing consultants are highly experienced in digital marketing tactics and social listening tools that will elevate your business and capture new customers to retain them for good.

What Can We Help You With?

Marketing

Segmentation

The SBDC can help you evaluate your target base, identify your target audience, and segment current and potential customers to cater your offerings to better understand their specific wants and needs.

Pricing Strategy Development

We will help you make the most out of your budget and decide the best pricing strategy for your business by reviewing your costs and evaluating your competitors and customers.

Digital Marketing Strategy Development

Our SBDC Marketing Specialists have extensive knowledge in digital marketing including SEO, paid and organic advertising, email marketing, web design, and more. We’ll help choose which tools fit best for your platform and connect you with online marketing resources. The SBDC also hosts a wide array of marketing workshops on several topics to freshen up your marketing. Check out our workshop calendar for upcoming workshops.

Social Media Campaign Development Assistance –
Social Listening and Engagement Strategies

Our SBDC Digital Marketing Specialists help clients choose which social media channels work best to connect to their customers and establish their business’ online presence. Our team will help establish a social media strategy catered to their business’ that meets their client’s goals and tools to listen to customer feedback.

Marketing

Branding

Branding Development

We’ll assist you in building your message to ensure your business stays true to its brand. Additionally, we’ll help you identify customer needs to build a message that appeals to your target market and give advice on creative brand elements and placement.

Branding

Sales

Sales Channel Identification Assistance

Our consultants can help you identify which sales channels, online or in-person, will work best for your product or service. We’ll help you form and implement your sales strategy by evaluating your customer’s needs, evaluating your sales objectives, and by monitoring these strategies.

Sales

Data

Customer Insights & Analytics Review

Our team can connect you with the tools and resources to gain insight into your customers’ wants and decision making. Additionally, we will show you how to use social media listening tools and website analytics to better target and retain customers. This data will also be used to make recommendations for areas for potential growth.

Data

Public Relations

PR Plan Assistance

Our PR specialists can show you the best PR practices to use to your advantage. We will help you evaluate your business objectives, seek out the best platforms, and review the results of your PR efforts.

Public Relations